You still see billboards outside your home and they are becoming more advanced day by day. With the use of 3D and AR technology, a new approach to traditional advertising has been created. Outdoor advertising has become more alive than ever.
Using these technologies and combining them with traditional methods has created a profitable axis for business owners and marketers. But what do you think is 3D and augmented reality advertising? And what are its benefits?
.What is 3D and augmented reality advertising?
This type of advertising has more depth than traditional advertising and attracts the viewer unconsciously because it allows the viewer to interact with the image or product. The user has the ability to touch their screen and examine the image in detail and sometimes can even customize the product.
Augmented reality advertising uses the smartphone camera to place virtual objects or 3D models in the real environment. AR advertising is also what you see on your screen when you point your camera at a target, often a QR code. AR advertising can be considered the most advanced form of immersive and interactive advertising that we all deal with every day. In this way, through an immersive and memorable experience, strong emotional connections are created with the user and remain in the user’s mind.
Currently, most of the big and powerful brands are using augmented reality and 3D tools to start advertising their products and experiences to great effect and stimulate global excitement about overnight acceptance of an event, and you are also seeing the results in today’s world.
Benefits of 3D and Augmented Reality Advertising
3D advertising and augmented reality advertising are two up-to-date advertising ideas with amazing effects that have attracted the attention of many people today. These ads have amazing effects on businesses and we are going to discuss the benefits of this advertising model in this part of the Fidar Animation article.
1- Brand differentiation: You become very distinctive with 3D advertising and your company will surpass its competitors who use 2D copy images. As you know, online and internet advertising is very important because today everyone who wants to buy something or use a service goes to the internet in the first step.
2- Increase advertising engagement: When you use a distinctive method for advertising, your advertising engagement will also increase and the more distinctive your advertising is, the more people will notice it, resulting in more interaction.
3- More cost-effective advertising: You produce more attractive advertising with this method, so you don’t need to place a lot of ads, and you can attract many customers and earn more income with just one attractive 3D industrial animation video.
4- Stay on the ads for a longer period of time: The more attractive your ads are, the more time the person will spend watching the ad, and as a result, its effectiveness increases.
5- Higher conversion rate with lower efficiency: All the previous benefits cause the customer to see the desired product in full and then buy it, so the probability of returning the product is very low. Because the 3D image allows the customer to see the product accurately.
Why AR and 3D?
In this advertising method, a deep relationship and a new experience are given to the customer, and these reasons have also led to more profitability for business owners and better results. All this is due to the interaction that exists, and this interaction causes users to actively engage in these 3D and virtual reality ads.
3D and augmented reality advertising creates a customer experience that is more memorable than traditional advertising.